On Location And Behind The Scenes At Shenandoah Joe!
1. Meet Dave Fafara, The Man Behind Shenandoah Joe
Take a trip to Shenandoah Joe and you are often rewarded with a delightful meeting with charismatic Dave Fafara, Roastmaster at Shenandoah Joe! Dave works hard to ensure Shenandoah Joe roasts quality coffee using beans imported from reputable, humanitarian sources all over the world!
2. Knowledgeable Staff
Shenandoah Joe has some of the most educated baristas in town! Dave says that while he handles the roasting of the beans, it’s the staff that is making the coffee into fabulous drinks for us to enjoy. The staff gets customers coming back again and again! Dave says his staff is truly what makes Shenandoah Joe such a special place!!! In fact, every Wednesday, Dave invites the staff to a team meeting so they can learn more about the coffee served at Shenandoah Joe! Each person is handed a cup of Joe, and they share knowledge/education as one strong team. How cool is that?!?!
3. Exclusive Relationships With The Best Coffee Bean Farmers
December through April is harvesting time for coffee bean farmers and Dave is not just sitting around! Dave has spent the last 15 years traveling the world to find the best coffee for you the customer. He has built exclusive relationships with farmers who will only sell their coffee beans to Shenandoah Joe!
4. World Traveller
Dave is never one to sit around! He is flying around to Honduras and Seattle in the next month to further develop those important farmer contacts! Just look at the list of countries where the beans have been sourced!
5. They Are Expanding
BREAKING NEWS! Shenandoah Joe’s Preston Avenue location is expanding! Dave expects to have the expansion completed later this summer. When’s he’s done with expansion, he will have a flagship coffeehouse that is 6,000 square feet. Dave hopes to give cupping lessons where he will teach people about his current blends and how he scours the earth for great coffee beans!
If you are curious about coffee, Dave is the man to see! The former UVa Diving Coach loves to educate consumers about the coffee world! He speaks with a love of all things coffee and works day in and day out to bring that love to the people of CVille!
7. City Market
Looking for a place to find Dave and learn more about coffee and Shenandoah Joe? Stop by the City Market where Dave sets up every Saturday! Enjoy a cup of Dave’s Blend and learn where his delicious coffee is sourced!
8. Dave’s Coffee
When Dave first took over Shenandoah Joe from a former mom-and-pop shop 15 years ago Dave, got right to work! Having travelled around the world, Dave knew a good cup of joe! He fell in love with a varietal blend of beans that eventually became Dave’s Blend, a dark roast with beans sourced from Central America, South America and Indonesia. When asked what the best cup of joe is, Dave is quick to answer, “DAVE’S BLEND OF COURSE!”
9. All Around Town
Shenandoah Joe is well known for their fantastic coffee in the Charlottesville Area! You will find their coffee served in over 20 restaurants around town!
10. 4 Locations In Virginia
Shenandoah Joe has three stores in Charlottesville – Preston Avenue Espresso Bar & Roastery, Ivy Coffee Bar and Corner Joe – and a coffee shop in Harrisonburg in the Urban Exchange building!
11. Brewery Collaborations
What’s better then a cup of coffee? Coffee flavored beer! Shenandoah Joe has worked with breweries like Three Notch’d to make delicious coffee themed brews like “Jack’s Java” Espresso Stout! Keep your eyes open for more collaborations in the near future!
12. Roasting Day
Roasting days are Monday through Thursday. Dave works for hours making batch after batch to keep up with the high demand! Stop in and watch him work!
Shenandoah Joe pride themselves on customers with great taste in coffee and a huge listing of coffee varieties, all roasted in-house! Stop in and say hi, grab a coffee and see what makes Shenandoah Joe so popular!!!
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Jerry Miller, Publisher
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